Lyras A/S
Lyras is a Danish company located in Northern Jutland and founded in 2017 based on 3 previous years of rigorous research and development. Lyras was established based on the desire to prove that sustainable pasteurization is possible. Pasteurizing milk with UV-light had never been done before, simply because the non-see through liquid is impossible to shine a light through and for this reason milk became the main focus area of our research.
The development of our Cold Pasteurization technology is built on evidence-based research and extensive consultation with a range of stakeholders – dairy and juice industry, academia, public health experts and specialists.
My Tasks:
- Researching and getting to know the target group
- Maintaining and developing the website
- Designing promotional materials
- Leading the process from initial problem to final solution
- SEO and SEM management
- Google Ads creation and monitoring
Some of the methods used:
- Desk research
- Mapping the target audiance
- Persona creation