RAA Arhus
RAA Aarhus is run by Anna and Anne, who together with a group of volunteers make everyday life in RAA work.
RAA is a completely packaging-free shop in the heart of the city, where sustainable-minded people can buy their groceries, coffee, soaps etc.
My Tasks:
- Cross-media campaign for RAA
- Designing promotional materials for SoMe
- Testing and validating ideas
- Prototyping and getting feedback from users
- Leading the process from initial problem to final solution
Some of the methods used:
- Desk research
- Trend research
- Target group research
- Persona creation
- AIDA model
Tools:
