Yano hair salon
Coiffure by Yano is a small B2C company providing quality haircare for its customers at affordable prices. The hair salon opened 5 years ago and has a good customer base, however, the services are not being promoted online. Coiffure by Yano’s website, although functional, doesn’t bring many customers to the salon.
My Tasks:
- Researching and getting to know the target group
- Creating a new user-friendly website
- Designing promotional materials for SoMe
- Testing and validating ideas
- Prototyping and getting feedback from users
- Leading the process from initial problem to final solution
Some of the methods used:
- Desk research
- Card sorting
- Sitemap creation
- Persona creation
Tools:
